Great Content Can Be A Profitable Way To Find Potential Customers
In the world of online marketing , the goal is to help potential customers find your business and then build a solid relationship with them that will generate sales.
Impactful content, optimized to position your business well in search engine results, can be one of the most profitable strategies for attracting potential customers.
In addition to being interesting and relevant to customers, your content – articles, social media posts, videos, podcasts, eBooks, etc. – should present your company as an industry leader and a trusted advisor.
Follow these 10 tips for creating content as part of a bigger internet marketing strategy.
1. Observe and learn
See what companies like yours are doing, locally and internationally.
What kind of content are they creating?
How do they use blogs, social media, e-newsletters and videos to “bait” customers?
What strategies do they use to convert visitors into leads?
What strategies would you use to stand out in this virtual space?
2. Find out what your customers like
What kind of media is most appealing to your target audience? Do you have expertise that can be turned into content? For example, a car dealership could create a blog and video clips on car maintenance.
3. Take an inventory
You don’t have to create completely new content. List internal content that is already available.
You may be able to easily adapt and use existing brochures, presentations, customer success stories, and articles.
4. Be strategic
Develop a content marketing strategy that engages customers’ interest and tells the story of how your business has changed over time. As part of this strategy, prepare a schedule to ensure regular and orderly publication and updating of content. Don’t just randomly add things when you feel like it.
5. Find a “champion” for your content
Online marketing is not a sprint, but a marathon. It takes time to build an audience, hence the importance of finding someone who is passionate about your content, good at producing it and demonstrating long-term commitment.
6. Avoid pressured sales messages
Remember, you want to engage with people and build relationships. A boisterous promotion has nothing to do with it.
7. Encourage audience participation and feedback.
Invite your followers to post comments, stories, photos and videos to your website and social media pages.
8. Create a pool of followers
Make sure your team learns and applies SEO techniques to increase traffic to your site. You can also engage and keep followers through online surveys and contests. Contests should be designed to attract people who are genuinely interested in your business, who are not just looking for “freebies”.
9. Give your business a human face
Use photos and videos to give people a behind-the-scenes look at your business and operations. According to research, photos and videos grab the audience’s attention more than text alone.
10. Have fun and be imaginative
Look to offer something unique. Who knows? It could have a viral effect .