Organic traffic carries 51% of web traffic to our site and 40% of the yield. That’s why marketers put so much effort into trying to produce quality content that can drive traffic to the customer’s website. Position yourself on the first page for a keyword and you will see the traffic to your website increase; rank in the top three with a keyword snippet and see your site traffic take a huge leap in quality. Failing to position yourself on the front page leads to a significant loss of traffic and consequently makes the site unproductive for the customer, thus losing revenue opportunities.
So it’s not hard to understand that increasing organic website traffic is the holy grail of online marketers. Here are five small tips that will allow you to improve the content of your site and make it go up in Google rankings:
Tip 1: Identify and improve non-performing content.
The non-performing content of a page is the content that does not help to achieve the objectives set in the marketing strategy phase, usually by converging organic traffic from your site to another through links and poor quality content. This can compromise your chances of getting organic traffic and therefore I recommend that you review the texts and correct them.
One way to fix these pages is to optimize the crawl budget in order to make it easier and faster for the Google Bot to pass through them. In fact, always remember that a fast site is a site that is positioned more easily as Google rewards sites that are fast in loading.
How to find and locate this content?
First, we need to find the best pages in terms of content, positioned keywords, backlinks and organic traffic generated. Doing a content survey is the best way to find these pages:
- Create a catalog of keywords and their articles that aren’t capturing enough traffic to your site. One way to do this is to use Google Search Console, under Performance, and see which keywords are performing on our site.
- Use filters to exclude words that are already driving traffic to your site for that particular keyword.
- Export data to XML files using the Google Search Console export function.
- Now that you have found which pages of your site are not performing properly, you can use the YOAST Seo plugin to open those pages and identify, through the suggestions given, what can be improved.
- You can also redirect these pages that are not performing to pages with better performance in terms of organic traffic.
- Monitor the situation at least once a month to see if the improvements made are paying off.
Tip 2: Find new keyword opportunities to increase organic traffic.
Even the best keyword strategy has flaws. It’s natural. This is because maybe a product updates with new features, opening up a world of new keyword combinations that didn’t exist before.
That said, do not dwell on an incomplete key strategy, you will end up giving the field to your competitors. A deeper keyword research can help you create original content and edit existing ones that aren’t performing well.
How to find new keyword ideas.
Start by identifying low-competitive keywords your site isn’t ranking for. You can do this using Google’s keyword planner .
You can find new keyword ideas based on the ones you previously used on pages that aren’t driving organic traffic. For example, you could take advantage of a new long tail keyword in place of the keyword you used previously, in this way you will update the content by going to use a key that is generating more traffic at the moment.
Tip 3: Optimize a page to get more clicks.
Positioning a page is only half of an SEO’s job. Being able to convince the user to visit your site rather than a competitor is the real challenge.
Optimizing the CTR (Click-Through Rate) has a double benefit. First you will bring visitors to your site, taking them away from a competitor and second, you will send positive signals to Google that will notice an increase in traffic on your site giving you more authority. SEO Company works to optimize websites to get more organic traffic with very effective but different strategies.
How to increase the CTR.
There is no single, single action that can increase your CTR, the process requires optimization and monitoring. But even here the steps are the same as for optimizing a web page.
- First, select the content that is not performing well. You can always do this by crawling the site on Google Search Console.
- For that content, optimize the title and description tags, making them more appealing to the search engine and the user.
- In the description, make sure that the content of your article is understood immediately. Never underestimate the power of a Meta Description.
Obviously, the work is not finished here too, but you have to monitor the situation from time to time to see if the changes are working or if there is a need for further improvements.
Tip 4: Use the blog to raise the keywords you want to push.
Blogging is the best and fastest way to increase the keywords you want to position and that concern you, especially those that do not concern your brand. Creating blog articles allows you to get noticed as an expert on the subject, conveying users within your site and giving you the opportunity to also see your work done .
But be careful! The blog should be aimed at people looking for solutions to their problems. If you only talk about products or services, your blog will hardly be noticed by a user looking for answers using the net.
How to generate organic traffic thanks to the blog.
Blogging is a resource-consuming activity. It also takes longer to show results than paid ads.
So it’s worth taking the time to carefully lay the groundwork for an SEO blog strategy to ensure your blog content gets organic traffic as soon as possible. The steps to be taken are therefore the following:
- Identify keywords for your site and scan your competitors’ keywords
- Create a keyword list using Google Keyword Planner
- Create an editorial calendar by dividing topics based on the keywords found
Tip 5: Build a good architecture for your site.
The structure of your site plays an important role in how crawlers crawl it and how users navigate and interact with it. Crawlers won’t know which pages or posts are most important to your site if its structure is confusing.
Users may also not find the information they need, thereby exiting it and causing the bounce factor to increase from it. This in turn sends negative ranking signals to search engines, causing it to slide down the SERPs.
How to improve the structure of a site?
Marketers cannot guarantee the attribution of sitelinks for your site, as they are granted by Google itself according to a still unknown algorithm. There are some notions to keep in mind, however, if you want to have the possibility of obtaining them from Google and above all to make the site pleasant to navigate and read the contents.
Larger sites, such as e-commerce, should be organized with categories and sub-categories. If you don’t know how to do it, you can spy on your competitors to get an idea of how you could structure your virtual store.
Pay attention to internal link building, make sure all your links are working, and fix any pages returning a 404 error.
Add a sitemap. Through the YOAST Seo plugin, it is possible to automatically create and send a sitemap to Google, otherwise you can do it through the specific function of Google Search Console .
Dominating the rankings of search results is a difficult job, which requires time, knowledge of the market and above all long-term strategies. There is no solution that fully covers the possibility of getting the top positions and also you shouldn’t rest when the first organic traffic starts to arrive on the website.
Sure blogging and perfect content optimization help bring first results in shorter times, but having a long-term SEO service strategy will save you energy and guide you in creating content for your site.